You are aware that you require a blog to assist your audience in finding you online via social media and search. But what are you doing with the valuable traffic generated by your blog? Are you gaining new leads or losing potential customers as they leave your website?

As you create and share content, your traffic will grow organically. Here's how to ensure that blog traffic eventually turns into sales.

Lead Magnets

A lead magnet is something of value that you provide in exchange for a prospect's contact information. It could be an eBook, a white paper, a market report, a video, or anything else that your audience will find useful.

The key point here is that the magnet must be highly relevant and worth your prospect's time. This ensures that you attract high-quality leads while weeding out those who will never convert. But don't forget to gate the content so that the prospect information is actually captured!

The great thing about lead magnets is that because you are providing something of greater value, you can request more information than just their email address. As a result, you can generate high-quality leads with phone numbers and job titles, and other important information.

Content Upgrades

Although it's a strategy that's been around for a while, content upgrading is a relatively new term in content marketing. The idea is straightforward.

Assume a potential customer reads a blog post on your website and enjoys it enough to want to learn more. The article is valuable and provides very practical how-to advice that she will put to use.

You offer your readers a free download of a simple checklist or a list of resources needed to implement the advice in the article somewhere in the middle of your blog post.

That's the end of it. A content upgrade can be anything that adds to the article, such as a checklist, resource list, or simply a more interactive PDF version of the article. It's an excellent way to convert someone who is already interested in what you're saying into a new lead you can nurture further.

Special Promotions

Give each lead something unique and personalized. It could be a limited-time discount on your product or a free giveaway in exchange for signing up. If you own a carpet cleaning company, for example, you could give away a free year of clean carpets.

Partnerships with other businesses can also be extremely beneficial because they help your brand reach a whole new audience. It's a win-win situation for both you and your partner (as long as you share the same, or very similar, target audience).

Create a promotion that your target audience will enjoy.

Newsletter Signups

Subscribing website visitors to your newsletter is the simplest way to generate leads, but it works. People will sign up to read more if your content is good. So concentrate on producing high-quality content and making it simple for people to subscribe.

There are numerous methods for gaining new subscribers. On top of your blog, you can place a static bar with a "subscribe" CTA. Pop-ups, sliders, and static ads could all be used on your website. You could also use an exit pop-up to capture visitors who are leaving your website. 

But keep in mind that too much of anything is always a bad thing. Too many pop-ups and CTAs can detract from the overall experience and cause your visitors to leave.

Using all of these techniques, your blog can become more than just a place to share your business knowledge. It can become a rich source of nurtured leads ready to dive into your small business. Do you need assistance converting readers into customers? Call Free Carpet Cleaning Leads!