Financial Times Lexicon defines digital marketing as,  "The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
What that means to contractors is simple. The internet by the use of digital marketing is the primary way to generate live, quality in-bound contractors leads.
Digital marketing has replaced many traditional lines of advertising. 30 years ago, all you needed was a phone book or a flyer to get your company's name out there. If you were really successful, you could afford big bucks for an overpriced commercial with the hopes the right person would see it at the right time.
Today's word is much more complex and moves much faster. If you do not have an online presence or have even put off having a website, you are simply not going to make it. Note: Having your company's address listed in Google maps does not count as a website. In other words, to be competitive in today's market, you need to explore digital marketing.
A successful digital marketing campaign is much more than having your friend who works in an I.T. department build you a website. Successful digital marketing involves marketing engineers who not only know how to advertise but also know the "technical side' of the website and how to direct the traffic you need to your site when you need it.
Many of our customers are people who have tried to do it themselves and were not able to. Our team of qualified engineers use all types of online digital marketing tools to turn struggling businesses into successful businesses. 
Call us now to learn more about digital marketing and how it can help you.